Why Probe Responses?

Ever been left wondering what someone meant after reading feedback responses? Or reviewed the open-ends of your survey only to wish you could have learned more? Socrates OnDemandâ„¢ gives you the opportunity to ask the follow-up questions you would have, if you only had the time.

Probing open ends with our virtual moderator gives you more depth and insight into what drives your customer's perceptions. The follow-ups help you understand what they mean, why they feel the way they do, and what factors have the strongest impact their decisions. This level of detail gets you closer to your customers, and helps you respond to their needs more effectively.